Execution

  • Be sure to train the people who will work the booth. People will remember if your staff is knowledgeable, courteous and helpful. Rotate your staff regularly to ensure that they are "fresh."
  • Make sure your sales people know how to quickly qualify a lead and create a method for tracking prospects -- even a simple spreadsheet or form will do.
  • Actively seek out potential customers -- talk to them at the refreshment booth, after-hours events, in the hallways, wherever you can find them!
  • If your show allows it, put sales kits or brochures at a general information table. This information should have your booth number on it.